Smartphones have revolutionized online shopping thanks to technological advancements and the latest innovations like the Internet of Things (IoT).
eCommerce platforms for mobile and desktop have brought added value to the eCommerce market. Customers are moving away from brick-and mortar stores and shopping online to find the best products. The purchase process has changed and is now more complex. They rely on peer reviews, extensive product information and peer recommendations about the products they plan to purchase. This is why eCommerce development has become more important in recent years. eCommerce websites can make or break a business’s success and growth in sales and revenue. We have listed some key tips and tricks for eCommerce website development in this article.
Choose a simple design
Businesses are trying to gain a competitive advantage by being in the forefront of their customers’ minds. A simple, catchy and intuitive website design will make a great first impression. Many eCommerce companies go to great lengths to ensure that their websites look professional. The million-dollar question is: Is it enough? While a website with great design may attract attention, the key to customer conversions is simplicity and ease of use. To attract customers from all walks and increase dwell time, eCommerce businesses should focus on creating a website design that appeals to them. They should avoid complex animations, redundant stock images, confusing terminology, and multi-fold content.
Your website should be visually appealing
These days, first impressions matter! An unclear or blurry image on an eCommerce website could damage the brand perception of the customer. This could discourage them from purchasing the product. High-quality images are essential for eCommerce businesses to showcase their products. The presentation is crucial as the customer can’t touch the product before purchasing. Online retailers could use videos to promote their products in a creative and intuitive manner.
The Navigation Menu is a Must
Website success is dependent on navigation menus. It is also crucial for eCommerce websites. It should be displayed horizontally at top of eCommerce website, or vertically at left side for all eCommerce solutions. A well-organized navigation menu will improve the customer’s experience and ease of use. Customers should be able to search for products easily from the navigation menu. You can use the dropdown menu to display subcategories and categories of products offered by eCommerce businesses.
The Shopping Cart should be handy
Customers’ buying habits have changed rapidly. Customers prefer to be able to quickly browse through a wide range of products before adding the ones they like to their shopping cart. The clearly recognizable shopping cart icon is crucial here. It should appear on all pages of any eCommerce website so that customers can add the products they choose. This will give the customers a consistent look and feel over the products that they have added to their carts, as well as reminding them to complete their purchase. This strategy will allow eCommerce businesses to increase conversion rates and decrease abandonment.
To establish credibility, incorporate customer testimonials
Customers are becoming immune to monotonous product promotions thanks to constant brand promotion. Research has shown that today’s customers rely more on digital word-of mouth and peer, customer ratings, and reviews than brand promotion. Customer reviews and testimonials can help to establish the quality and reputation of a brand and its products. The positive feedback of existing customers can influence potential customers’ buying decisions and increase sales. eCommerce brands should take the necessary steps to strategically place customer reviews and testimonials on their eCommerce websites. It is very helpful if the customer testimonial includes the name and photograph of the customer. This helps to restore the authenticity of the testimonial.
Integrate Social Media
Social media has become an integral part our professional and personal lives. Businesses are increasingly realizing the importance of social media and trying to harness its full potential for business benefit. Social media can be used by eCommerce retailers and online brands to increase the reach of their brand messages to a large audience. According to studies, a large number of e-commerce orders come from Instagram and Facebook. E-commerce brands could benefit from sharing and displaying popular products via social media handles to increase conversions.
Make a sense of urgency
Are you familiar with the expression “sense of urgency” Are you familiar with it? It is crucial to have a sense of urgency when we talk about eCommerce brands. Let’s look at a few scenarios. You may have ever been in a situation where your product is no longer available. It’s possible to feel disappointed. You might feel disappointed. This will encourage more people to buy. Intentionally creating a product shortage can increase sales. This strategy uses the fear of missing out (FOMO), which in turn leads to impulse buying. Got more queries on eCommerce web development? Wait no more! Get in touch with Vinculum’s experts today!